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OUR FOUNDATION

Every booking protects wild places.

We started Much Better Adventures to build the world’s most positive impact travel company and we're proud to support one of the leaders in wildlife conservation as a core part of achieving that mission.

We partner with the World Land Trust to ensure our trips achieve Net-Zero emissions.

We also support their Buy an Acre programme, helping local communities to buy and protect natural habitats in perpetuity, ensuring the protection of the reserve and its wildlife.

"World Land Trust has more effect on the wild world than almost anything I can think of"

Sir David Attenborough

How does the partnership work?

Every time you book a trip with us, we donate 5% of the revenue of that trip - not profit - to the Much Better Foundation.

This contribution helps to protect wild places in two ways:

We support several REDD+ Carbon Balanced projects, currently in Ecuador, Mexico and Vietnam (set up by the World Land Trust) that ensure native forests are protected and restored. So all the carbon emitted from your trip is mitigated which means that your trip achieves Net-Zero emissions.

And…

We also use this pot to contribute towards World Land Trust’s (WLT) ‘Buy an Acre’ programme, helping local communities to buy and protect natural habitats in perpetuity, ensuring the protection of the reserve and its wildlife.

Wait. Who are the World Land Trust?

World Land Trust (WLT) is an international conservation charity that protects some of the most biologically significant and threatened habitats on Earth. Working with a network of partner NGO’s around the world, WLT funds conservation actions that benefit wildlife and local communities while also combatting climate change. These include the creation of protected areas and the restoration of degraded habitats.

Check them out

How are they different to all the other big players in the conservation world?

Important to their mission is that WLT doesn’t own or manage any of the overseas land that is saved by their fundraising. Their local NGO partners instead protect the land in concert with communities, whose engagement and expertise are always sought in every project funded by WLT.

So really the local community are running their own conservation projects?

Exactly! We believe that land should be owned by local people, who know the land, the threats and the wildlife best.

WLT’s partners are experts in land conservation in their respective countries and work with local communities, employing local people.

Many of the WLT partners have outreach programmes to increase sustainable development around the reserves.

By placing the land in the ownership of local partners, they are also taking on the responsibility of ensuring the protection of the reserve and its wildlife.

Sounds cool. Where about’s do they work?

Previous ‘Buy An Acre’ projects have included the saving of cloud forests in Mexico, tropical rainforests in Ecuador, and flooded savanna in Bolivia.

Current projects include the protection of Kenya’s Dakatcha Woodland, the saving of the Renosterveld habitat in South Africa and the creation of a protected area in Argentinian Patagonia.

By protecting land, acre by acre, WLT are taking the best action to ensure a future for wildlife.

So how much land have our adventures protected so far?

Well we’re just getting started really - as of March 2024 we have protected 1,200 acres.

For context, 1,000 acres is twice the size of the Olympic Park in London, and bigger than the area used by the Glastonbury Festival in the UK.

1,500 acres is eight times the size of Battersea Park, London and just under the size of Gibraltar.

World Land Trust has funded the protection of nearly 3 million acres of land to date.

So you’re saying I can adventure with net-zero emissions, protect some land *and* benefit local economies?

Precisely! Every time you book a trip, the world’s wild places are protected by the local community and the carbon from your trip is balanced - and you of course get a great holiday that supports local economies through tourism employment also.

Win-win-win!

Do you run or know of a project that should be considered for our support?

We love to support;

  • Conservation and re-wilding
  • Local and community owned adventure tourism initiatives
  • Campaigning and lobbying
  • Awareness raising and inspirational story telling
  • Technological innovation
  • Projects that enable access to the great outdoors for those that otherwise may not have the opportunity

Each idea will be judged on their likely ability to deliver meaningful and worthwhile solutions to local environmental and social challenges.

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